How To Promote Your YouTube Channel

Why it’s crucial to promote your music video on YouTube

Your video is complete. invested many weeks and months’ worth of money, sweat, and tears in the creation. The art ought to speak for itself, right? It is extremely improbable that your video will be found without a little assistance because 500 hours of video footage are published to promote your YouTube channel.Not all subscribers and potential listeners are YouTube subscribers . Additionally, not all subscribers have activated the notification bell.

It’s likely that many people who would want to know about the video would miss it if you simply upload it to YouTube. Along with posting the video on all social media platforms, you may greatly expand its audience by asking your friends, like-minded bands, and perhaps even media outlets to do the same. All of these activities are free marketing strategies (most of the time with media outlets, some have a paid system) to promote your YouTube channel. In terms of paid advertising, a focused Google Ads campaign can considerably raise the likelihood that a video launch will be successful.

How to organically promote your music video on YouTube

Release in three phases

Pre-release, the actual release, and post-release are the three stages of a music video’s promotion cycle. Tools and outlets are different at each stage. Establish a date when the pre-release phase begins as soon as you begin preparing the release and have a date in mind. At this point, you can start sharing the video on social media. This may be a formal announcement, or you could broadcast teases or short clips from the video to be more menacing. The objective is to arouse excitement and anticipation, regardless of how you accomplish it. A new channel description or banner a few weeks prior to the release can help build anticipation. Your subscribers will be aware of the situation.

Video calibre

You send a press release with the unlisted URL embedded to music blogs and other media after you’ve submitted the video to YouTube (see below). Upload just the best possible quality of your video. The file will be compressed by YouTube anyway so that it can be streamed at various quality levels. Lower quality copies will suffer if the original quality is already poor, which will reflect poorly on your brand.

Your music video’s hashtags and summary

The success of your video may be significantly influenced by its description and hashtags. You can list every person who contributed to the production of the video, including the director, camera crew, editor, and so forth, in the description. You can also include the lyrics here if there isn’t a lyric video so that your fans have a reliable source for them. Links to your

record on all streaming services, your merch store (if you have one), and your other social media accounts should also be included.

Additionally, a lot of creators include a variety of hashtags in the description of the video (including hashtags for Twitter or Instagram) (sometimes even in the title). These hashtags, like those on other social media platforms, might direct viewers to watch videos with the same hashtag. When someone clicks on the hashtag “#Grunge” on another video, for instance, they will be directed to more videos with that tag, one of which will be yours if you included it in your description. The first three hashtags you select will appear above your video’s title on YouTube. So be selective.

The keywords or tags for your music video

Similar to hashtags, keywords and tags link your music video to others. Your video will appear in search results if you use the proper keywords (genre, similar bands, artists, and song titles)! Use a search engine like “Keyword tool” if you’re unclear about the best keywords to choose. Give the search engine one keyword, such as a band or a genre, and see what it proposes. Utilizing YouTube’s auto-complete feature is another technique to discover popular terms. Do not go overboard with this, but consider what bands and artists have a sound that is similar to yours and what your audience may also be into. Include as keywords the most well-known artists and genres in your category.

Advice: VidIQ has a free version where you can get tag recommendations.

Card game with end cards

The video’s cards can be seen at any time, with the exception of the conclusion. You can link to other videos within your own video using cards. You may, for instance, invite your audience to the music video’s making-of video. You may even ask musicians and bands you know to include a link to your video in the opening credits of their videos. In the same way, end cards. You can choose which of those four cards appears at the very end of each video when it does. Additionally, create a playlist with your new video and all of the previous music videos on your channel before actually publishing the video.Fans will watch another of your videos as a result once the music video is over.

premieres & press-only listings

Think about hosting a premiere. More of your subscribers will be informed in advance, allowing you to engage with your viewers and reply to their questions in the conversation during the premiere. The private setting is the most crucial one in the upload dialogue box. Not off-list Prior to the video’s official release, you should distribute it to media outlets so they can watch it and report about it. If the status is unlisted, anyone can share the URL, which increases the likelihood that the video will spread. The organic reach of your video can be significantly increased by a premiere feature in a music blog or magazine, which happens frequently.

Contacting media outlets

In this case, the research is everything. Search for blogs, music-related YouTube channels, and websites from music publications (think Rolling Stone or Consequence of Sound). Look at what they post to determine the most effective way to contact them. Many bloggers and publications provide an email address specifically for band enquiries. Create an email that includes all the necessary promotional information, such as a link to the video, band information and images, a link to earlier work, album plans, etc for real views on YouTube. Send that email to as many magazines in your category as you can at least three weeks before the publication date. Many people schedule their time weeks or even months in advance!So if you send an email announcing your new video tomorrow, it is very unlikely you’ll find any magazine or blog that would be willing to cover it.

Press release on release day and newsletter

Additionally, you can send out a press release on the day of the release to all the magazines you contacted. Some do daily short news snippets, so they might not do a full article but still talk about your video! Also, if you haven’t already set it up: create a newsletter! It is one of the easiest channels to reach your fans with. Send the newsletter with the video announcement a couple of days before you contact the news media.

Create a video sequel.

Consider carefully what you want to publish and promote after your video release in terms of scheduling. Many bands and artists concentrate all of their efforts into a single studio or music video before going dark for several months.

• Make making-of and behind-the-scenes videos, then publish them a month or two after the initial release.

• Even better, record brief interviews with the other video shoot participants and distribute them in the days and weeks following the video’s premiere.

• Create extended social media postings where you describe the motivation for the video.