Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. This includes optimizing your website, social media profiles, and online directories for your business name, address, and phone number (NAP). It also involves creating and distributing content that is relevant to your local audiences, such as blog posts, videos, and event listings. This can be done by optimizing the website content for local keywords, building local backlinks, and creating local listings on directories and review sites. The goal of Local SEO is to rank higher in search engine results pages (SERPs) for searches related to a business’s products or services that are conducted by people in the same geographic area.
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